Nearly anything you can save on your computer is considered content. Let's look closer at content management as a whole, why it's so important, and how you can simplify it.Ĭontent management is the process of organizing, consolidating, and collecting information in its various forms, such as documents, multimedia files, and design files. Companies have many tools and strategies to en sure their content is organized, valuable, and compliant. There isn't an industry today that doesn't rely on some sort of content, which is why content management has become such an important strategy in all kinds of organizations - from businesses to nonprofits to government entities.Īs you can imagine, all of this content can be tricky to manage - but It also has a lot of potential. When International Rescue Committee staff land at a crisis location and contact the intranet in the cloud for critical information, they're accessing content. When Allstate builds a mobile app so customers can autonomously submit claims at the scene of an accident, those customers are creating content. ![]() It's all incredibly valuable, and it's all content. In the public sector, it's a permit for a new city park. In financial services, it's a home loan application protected by regulatory requirements. In life sciences, it's the clinical trial results that make a difference in people's lives. Content is at the heart of every business and industry today.
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